Working alongside Cazbah Ltd, this ongoing project required a concept to work as part of Big Ideas Wales’ campaign to support young people in Wales and increase their awareness of entrepreneurship.
The idea of having four ‘Enterprise Troopers’ who could deliver the ideas into schools across Wales was a great way to give the project an exciting appeal across a wide age group, with each representing a different enterprising skill that young people can relate to.
A brand style was developed and has been successfully applied across a large of number of promotional materials seen throughout Welsh schools and supported by Welsh Government.