One of the main points that Catrin’s new site had to get across was that she was not your usual fitness coach. With so many health and fitness sites out there, we needed to focus on what Catrin offered, that was alternative to all the others on the market.
She certainly did not want a stereotypical sports site that was aggressively pushing fitness extremes. Rather a site that showed she is a personal trainer with a difference, and who offers a more rounded view of fitness well-being… a well-being mentor.
We worked together on appropriate imagery and styling, and developed a look that she viewed as reflecting her and her aspirations as a coach.
The site works well on all main platforms and has been built so that she can regularly keep in touch with her followers through an up-to-date blog.