The Welsh Sinfonia had the makings of a great brand style, but had no coherent look to their marketing materials.
Ideally, it needed to reflect the rich and exciting variety of music that the Welsh Sinfonia played, whilst looking like a professional body, evoking a feeling of quality and value.
Treganna Design developed the brand, so that it was given instant recognition with its use of strong colours and layering against a clean white background. In addition to this, we also developed the logo style for Crescendo, a project formed with the aim of developing classical orchestras in secondary schools throughout Wales. This works in tandem with The Welsh Sinfonia, so needed to be sympathetic to what was already established.
By taking control of these branding materials, we have given the group a brand that had longevity and style.