The 2026 launch of Cardiff Airport’s direct flights to Toronto was a great opportunity to showcase Wales to a wider audience. The campaign began with a 96-sheet billboard featuring the magnificent Toronto skyline, proudly displayed outside Cardiff Airport. Two promotional brochures were then created for travel agents, designed to promote Wales as a destination and entice new visitors to explore what the country has to offer. Beautiful imagery from Visit Wales helped bring the brochures to life, showcasing Wales at its very best and creating an engaging visual experience for potential visitors.